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Combining Co-Creation, Communities, and Spirits
KL Communications and Bacardi U.S.A presented at the Insight Innovation Exchange Conference (IIeX) last month about how they leveraged their unbranded spirits community to dive deeper into the mind of...
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Gamification Spreads its Reach
As researchers, we’re always looking for ways to keep members engaged. Gamification is a great way to do that. We give members of our communities small incentives like badges or member statuses for...
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The Human Researcher
I recently came across an article on Quirks.com called “Researchers offer strategies for keeping MR function relevant in a big data world”. The more I read the more I was struck that editor Joseph...
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In Praise of the “Selfie”
By now we all know that social media has changed the world. It’s connected to friends and family across the globe, and helped us to make new friends. It’s given all of us a voice – so we can...
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